Justin Burke

Justin Burke, Managing Partner at VitaCare Living, shares insights from his remarkable journey transitioning from college football coaching to overseeing a 24-property senior care operation. He discusses the booming demand for assisted living due to the aging baby boomer demographic and the unique economic aspects of this investment class. Justin emphasizes the significance of strong company culture and leadership in attracting talent and achieving profitability, while also addressing the operational challenges of managing assisted living properties.