Justin Banon

Justin Banon, the founder of Boson Protocol, is on a mission to reshape how we buy and sell using AI-driven technology. He discusses the evolution of Boson from decentralized e-commerce to an innovative framework for 'agentic commerce.' Imagine AI agents shopping, negotiating, and settling transactions for us—Banon predicts they will soon outnumber human buyers. He fascinatingly reflects on the Dolce & Gabbana glass suit as a case study of merging luxury and technology, showcasing the future of secure, high-value transactions.