Justin Au

Milo Kowalski, Creative Director at New York City FC, and Justin Au, Creative Director at Gretel, dive into the exciting journey of rebranding the club for its 10th anniversary. They discuss the significance of fan engagement in shaping soccer identity and share the challenges of resonating with New York's passionate supporters. The duo reveals the process behind creating a custom typeface that embodies the city’s essence, highlighting the delicate balance between tradition and innovation. Expect an exhilarating transformation set to unveil in the 2024 season!