Stan has an insightful discussion with Robert Cialdini, a renowned professor at Arizona State University and author of the best-selling book, 'Influence'.

In this episode, we explore the principles of influence and how they can be applied in various aspects of life, from personal relationships to business negotiations. Robert Cialdini shares practical tips on building rapport, the power of reciprocity, social proof, authority, and the importance of preparation. Learn how small changes in your communication can lead to significant differences in outcomes and discover techniques to enhance your persuasive abilities ethically and effectively. Whether you're looking to improve your negotiation skills or simply want to understand the science behind influence, this episode is packed with valuable insights.

Read Robert's books:

Persuasion- https://bit.ly/4lZ29KL

Presuasion- https://amzn.to/443BK7Z

Michael Lewis' Book - https://bit.ly/4cSpV6Y

00:00 Introduction to Influence

00:25 Meet Robert Cialdini

01:16 The Intersection of Influence and Negotiation

02:00 Principle of Liking

07:45 Principle of Reciprocity

14:06 Principle of Social Proof

16:56 Principle of Scarcity

23:30 Principle of Authority

26:12 Evaluating Authority and Implementation

26:44 The Power of Commitment: The Chicago Restaurant Story

28:58 Handling Stubborn Opinions with Concentrated Listening

33:12 The Importance of Preparation in Negotiation

36:11 Priming: Setting the Stage for Influence

45:28 Ethical Influence and Teaching Strategies

Jurij Wynnytschuk

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