In this engaging conversation, Julio Oyhanarte, the world's most followed immigration lawyer, shares his secrets to mastering social media with over 13 million followers. He emphasizes the importance of authenticity in building connections with clients and advocates for creating tailored content, whether it's short or long-form. Julio provides crucial tips for engaging TikTok content, stressing the need for compelling hooks and strategic storytelling. His insights reveal how lawyers can effectively utilize digital platforms to boost visibility and attract potential clients.