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Julie Wernau
WSJ's reporter who visited Pueblo to explore the cannabis boom and bust.
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Apr 18, 2025
• 21min
How the 'Napa Valley of Cannabis' Dried Up
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WSJ reporter Julie Wernau shares her insights from Pueblo, Colorado, once hailed as the 'Napa Valley of Cannabis.' She explores the town's ambitious rise in the cannabis industry, which quickly turned into a bust due to oversaturation and high taxes. Wernau highlights the struggles of local dispensaries facing fierce competition and the harsh realities of increased crime and homelessness linked to legalization. Through Pueblo's journey, she paints a cautionary tale about the unpredictable nature of the cannabis market.
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