Julie Sweetland

Guests Nat Kendall-Taylor and Julie Sweetland from the Frameworks Institute discuss vital communication strategies around vaccine hesitancy and public health. They emphasize the importance of framing discussions to rebuild trust, focusing on shared values instead of just data. The conversation highlights the challenges faced in public health with workforce reductions and rising anti-vaccination sentiments, while underscoring the role of storytelling in effectively conveying scientific concepts and fostering emotional connections.