Julie Masino

Julie Masino, CEO of Cracker Barrel, shares the fallout from the chain's controversial rebrand and her heartfelt apology to customers. She discusses the unfortunate backlash against the minimalist logo and how it impacted the company's stock. Doug Hisel, SVP of Store Operations, reveals the operational struggles post-COVID, detailing staffing challenges that forced decisions on menu changes and remodels. Both officials emphasize a renewed focus on food quality and service, promising to regain customer trust after the 'Bud Light moment' crisis.