In this episode, Julie Lawless, a communications leader in animal health, shares her journey from corporate roles at Nissan and Mars Petcare to founding her own firm, Lawless Comms. She discusses the power of specializing in a niche, highlighting the market opportunities in animal health. Julie elaborates on proving PR ROI to clients, pivoting from hourly billing to retainers, and nurturing proactive team leaders. Embracing AI for efficiency, she emphasizes the importance of networking and relationship building in a competitive landscape.
