Julie Herendeen

Julie Herendeen, CMO of PagerDuty, shares her journey from consumer to enterprise marketing. She discusses the importance of accountability in marketing and its alignment with revenue goals. Julie highlights how sales and marketing must collaborate closely, particularly in generating leads and optimizing handoffs. She emphasizes the evolving relationship between marketing and customer success, advocating for shared efforts in enhancing customer engagement. Throughout, she explores how effective teamwork and data-driven strategies can significantly benefit product decisions.