Julie Ford

In this insightful discussion, Julie Ford, a lettings industry commentator and consultant, emphasizes that the heart of lettings lies in people, not properties. She shares practical advice on enhancing customer service and the importance of modern communication tools like WhatsApp. Julie also delves into the upcoming Renters' Rights Bill, predicting its challenging effects for some agents but opportunities for those who adapt. With a focus on treating tenants as clients and fostering open dialogue, she illustrates how a people-centric approach can transform the lettings landscape.