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Julie Deane
Founder of the Cambridge Satchel Company who grew the business from a £600 start‑up to a global brand; discusses founding, scaling, VC investment and regaining control of the company.
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Jun 18, 2018
• 22min
The business that spun out of control
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Julie Deane, founder of the Cambridge Satchel Company, shares her journey from a £600 startup to a global brand. Initially driven by her children's education, she faced challenges after attracting venture capital. Julie opens up about losing confidence due to cultural shifts within the company, coping with crises, and ultimately regaining control by starting a UK factory. She emphasizes the importance of staying true to your original purpose and offers valuable lessons on navigating rapid growth while keeping ego in check.
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