Julie Chadwick

Julie Chadwick, Managing Director of Dentsu Influence, shares her insights on the evolving world of influencer marketing. She discusses how creators captivate audiences more than brands through authentic storytelling. Julie emphasizes the importance of integrating brands naturally into creator content without mere logo placements. She also highlights the rise of vertical video and paid subscriptions, showing how creators are gaining value in the digital ecosystem. Exciting trends in the creator economy and the need for genuine connections shine through in their conversation.