
Julie Beynon
Head of Analytics at Clearbit
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Mar 21, 2023 • 36min
Episode 6: Clearbit’s lead qualification engine - Scoring, buy-in, and data with Julie Beynon and Colin White
Clearbit's Julie Beynon and Colin White discuss the maturity and operationalization of Clearbit's lead qualification engine, the importance of buy-in from GTM teams, and their failsafe to prevent quality leads from slipping away. They also touch on lead qualification process, challenges in automation, the role of intuition in sales, and the technical aspects of their lead qualification engine.