Juliana Slye

In this engaging discussion, Juliana Slye, CEO of Government Business Results, shares her expertise on aligning sales and marketing strategies for tech companies in the public sector. She emphasizes the need for deeper understanding of government buyers and the transformation of sales roles into trusted advisors. Juliana dives into the complexities of the government procurement landscape, highlighting tailored marketing approaches and the importance of collaboration between sales and marketing teams to maximize effectiveness and customer value.