Julian Teixeira

Chief Revenue Officer at 1Password, with extensive experience in scaling B2B sales and revenue growth.

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Mar 7, 2025 • 52min

20Sales: Everything You Know About Sales Playbooks is Wrong | How to Hire and Train Your First Sales Hires | How to Crush Pipeline and Deal Reviews as a Team | How to Structure Sales Teams and Sales Comp Plans with Julian Teixeira, CRO @ 1Password

Julian Teixeira, Chief Revenue Officer at 1Password, boasts an impressive track record of scaling B2B revenue and team growth. In this discussion, he shares crucial sales lessons from reaching $1 billion in ARR. He emphasizes the importance of structured sales playbooks and explores the dynamics of hiring first sales reps. The conversation delves into the evolving nature of tech sales, the significance of outbound prospecting, and effective deal reviews. Julian also sheds light on the hunter vs. farmer sales models and the role of AI in enhancing sales strategies.

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