Julian Gottlieb

Join Julian Gottlieb, Senior Analytics Lead at Patagonia, as he delves into the brand's innovative approach to market intelligence and customer insights. He reveals how Patagonia's focus on circularity is reshaping retail, particularly appealing to Gen Z with trade-ins and repairs. The discussion highlights the impact of mission-driven marketing on brand integrity and loyalty. Julian also touches on the balance of experiential marketing and circularity, emphasizing how these strategies enhance customer relationships and reinforce Patagonia’s commitment to sustainability.