Julian Birkinshaw, a professor at London Business School and author on business strategies, challenges the fear of tech-driven disruptions. He posits that many established companies are not only surviving but thriving against tech insurgents by implementing adaptive strategies. Birkinshaw discusses four key approaches that companies like J.P. Morgan and Disney utilize to compete effectively. He stresses the importance of proactive adaptability and experimentation in navigating technological challenges, debunking the myth of inevitable business failure.

In a compelling discussion, Julian Birkinshaw, a Professor at London Business School and author focused on business resilience, debunks the myth that tech start-ups are solely disrupting traditional firms. He shares insights from his research on Fortune 500 companies, revealing how many incumbents, like Disney and JP Morgan, are not just surviving but thriving through strategic adaptation. Birkinshaw emphasizes the importance of leveraging existing strengths, embracing new technologies, and navigating market changes to redefine success in a tech-driven landscape.

The podcast discusses generative AI and the phenomenon of ChatGPT, highlighting their impact on efficiency. The need for regulation and skills augmentation to avoid substitution is explored. The chapter on big tech's embrace of AI raises ethical concerns and the importance of human-centric jobs. The significance of creativity, intuition, and relationship management in the context of AI is emphasized, along with upcoming AI events in healthcare.