Julia Lucas
Head of Influencer Marketing at Growth Gorilla
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Sep 11, 2023 • 1h 2min
When Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth Gorilla
Ross Smith and Julia Lucas from Growth Gorilla discuss the benefits of merging influencer campaigns with paid media, the impact of influencer partnerships on Fintech growth, organic marketing vs performance and influencer marketing, how to engage audiences on social media, and the role of user-generated content and whitelisting in influencer marketing.
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