Julia Goldin
Global Chief Marketing and Product Officer for LEGO
Best podcasts with Julia Goldin
Ranked by the Snipd community
Jul 16, 2024 • 36min
CMO Conversations: Why LEGO is staying true to its enduring brand DNA
Julia Goldin from LEGO discusses maintaining brand essence while branching into new territories, targeting adults and women with innovative products, navigating inflation in the toy industry, leveraging tech and media for brand engagement, addressing brand safety in the digital landscape, and sticking to core marketing principles amidst technological advancements.
Oct 4, 2023 • 44min
How LEGO used play time to unlock creativity - Julia Goldin, Global CMO, LEGO
Julia Goldin, Global CMO of LEGO, discusses the importance of play in unlocking creativity. She shares insights on staying on top of trends, the LEGO mission and the role of play, product innovation, collaborations, sustainability, and marketing career advice.
