Julia Enthoven

Founder and CEO of Kapwing, a collaborative platform for creating images, videos, and GIFs.

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Sep 27, 2019 • 34min

20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early

Julia Enthoven, Founder and CEO of Kapwing, shares her journey from Google to creating a platform for multimedia content. She discusses why marketing innovation is as vital as product innovation, revealing how Kapwing scaled to 1 million users with minimal spending. Julia emphasizes the advantages of building websites over apps for early startups, advocating a flexible and profitable approach. She also reflects on her decision to bootstrap rather than seek VC funding immediately, highlighting the strategic benefits of this choice.

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