Julia Campbell

Julia Campbell, seasoned expert in nonprofit marketing and communications, shares practical techniques for recruiting volunteers using social media. Topics include leveraging top-of-funnel marketing activities, connecting with audiences on social media, and using LinkedIn as a tool for volunteer recruitment.

Julia Campbell, an author, speaker, and host of the Nonprofit Nation Podcast, dives into the world of social media for nonprofits. She shares her transition from journalism to consulting, emphasizing the evolution of digital storytelling. Julia discusses the shift from promotional tactics to genuine community engagement and highlights successful strategies used by organizations like the Malala Fund. Listeners learn the importance of first impressions and branding while uncovering three key questions to elevate their social media presence.