Julia Alexander

Media analyst and co-host of The Grill Room, offering commentary on industry trends, programming, and media business strategy.

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Nov 5, 2025 • 54min

Disney vs. YouTube & Nielsen’s New Math

Julia Alexander, a media and streaming reporter with insights into carriage disputes and sports rights, joins to unravel the impact of Nielsen’s new out-of-home viewership data on Saturday night sports. They discuss the ongoing showdown between YouTube TV and Disney, examining the balance between content leverage and corporate power. Julia outlines how YouTube's unique ad business alters traditional negotiation tactics, and they debate the potential strategies Disney could adopt to strengthen its position in this shifting landscape.

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