Judy Sheriff
General Manager at Refine Labs. She helps companies implement modern, tangible success metrics for their marketing teams and has experience with both B2C and B2B SaaS marketing.
Best podcasts with Judy Sheriff
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14 snips
Mar 25, 2025 • 52min
ABM: How to Get it Right | March B2B Roundtable
In this insightful discussion, Judy Sheriff, an experienced client-side marketer, along with ABM strategist Ciara Hopkins and marketing operations expert Scott Schilling, explore the essentials of Account-Based Marketing. They emphasize the importance of aligning marketing and sales efforts and understanding your Ideal Customer Profile. The trio shares tips on leveraging existing CRM tools, measuring success through engagement metrics, and ensuring clear communication across teams. Their key takeaway? Without foundational alignment, ABM initiatives are destined to fail.
May 20, 2025 • 41min
Implementing Modern Marketing Success Metrics | Judy Sheriff
Judy Sheriff, General Manager at Refine Labs, brings her expertise in modern marketing metrics to the conversation. She shares her journey from traditional methods to innovative demand generation strategies. Judy emphasizes the need to simplify data dashboards for accurate tracking and aligning marketing efforts with sales and finance. The discussion touches on the importance of brand recognition and the risks of over-relying on AI, advocating for a balanced approach that combines technology with human engagement.
