Jude Bricker

Jude Bricker, CEO of Sun Country Airlines, offers insights at the APEX Global EXPO 2025. He discusses Spirit Airlines’ recent bankruptcy and the implications of a potential merger. The conversation touches on the unique challenges faced by ultra-low-cost carriers, including fleet management and rising operational costs. Bricker explains Sun Country's variable capacity model as a game-changer. He also explores innovative aircraft acquisition strategies in a post-pandemic market and the importance of enhancing in-flight experiences to attract modern travelers.

Jude Bricker, CEO of Sun Country Airlines and U.S. Marine Corps veteran, shares his insights on airline leadership and safety. He emphasizes the importance of healthy accountability, describing it as a culture where feedback is encouraged across all ranks. Jude uses a cookie jar metaphor to unify his team's mission of accessible service. He also addresses the need for clear communication and compassion in customer relations, highlighting innovation and directness as vital habits for success. His story illustrates how leadership can foster growth and advancement within a team.