Juan Restrepo

Juan Restrepo, leader of retail media strategy at OXXO and former Google executive, shares his insights on monetizing loyalty programs. He delves into the powerful synergy between retail media and loyalty initiatives, emphasizing the importance of consumer data in crafting personalized experiences that foster long-term loyalty. The discussion also highlights innovative marketing strategies, the role of AI in optimizing communication, and the critical need for clarity in mission to drive both customer engagement and growth.