Juan Leon

Senior Investment Strategist at Bitwise Asset Management with experience leading research, product strategy, fund management, and sales engagements; CFA charter holder and former portfolio manager of equities, fixed-income, and commodities.

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Nov 12, 2025 • 14min

The $500 Trillion Opportunity: Tokenizing the Real World

Juan Leon, Senior Investment Strategist at Bitwise Asset Management, dives into the growing institutional embrace of Bitcoin and Ethereum. He discusses how ETFs are revolutionizing access for institutions, with a focus on the soaring $500T opportunity in real-world asset tokenization. Leon highlights the rise of Ethereum treasuries as potential income generators for traditional investors. Plus, he predicts a significant shift towards on-chain finance that could redefine corporate treasuries and payment systems.

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