Juan David

Founder and CEO-level leader at Keyrock, a firm focused on liquidity provision and institutional infrastructure for tokenized assets, with eight years building market-making, asset management, and custody solutions in crypto.

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Dec 6, 2025 • 26min

Tokenization's Inflection Point with Keyrock's Juan David

Juan David, Founder and CEO of Keyrock, dives into the transformative world of tokenization, having built crucial infrastructure since 2017. He shares insights on why regional stablecoins haven’t taken off compared to their USD counterparts. Juan highlights the importance of liquidity, discussing how market-making and protocol revenue reflect real business models. He also elaborates on on-chain FX and how stablecoins can manage cross-border risks. Ultimately, he emphasizes the return to fundamentals in the evolving crypto landscape.

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