Juan Alcacer

In this conversation, Harvard Business School professor Juan Alcacer and entrepreneur Alexandre Daillance delve into the unique world of Golden Goose, the Italian luxury brand renowned for its unconventional sneakers. They discuss how the brand defies traditional luxury through its embrace of 'perfect imperfection.' The duo also explores the brand's unexpected growth trajectory, the importance of customer co-creation, and the intricate balance between scaling and maintaining craftsmanship. Their insights map out potential pathways for Golden Goose's next chapter, emphasizing strategic geographic expansion.