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JP Jansen

SVP of Marketing and CMO for North America at Mars Pet Nutrition. Experienced in digital commerce and marketing within the pet nutrition industry.

Best podcasts with JP Jansen

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Dec 3, 2024 • 52min

Insight Is A Man’s Best Friend, With Mars Pet Nutrition

JP Jansen, SVP of Marketing and CMO at Mars Pet Nutrition, shares insights on the delicate balance of personalization in marketing. He emphasizes that over-targeting can hinder growth by limiting customer reach. The conversation dives into innovative marketing strategies within the pet care industry, addressing how brands should adapt to evolving consumer data. Jansen also discusses the impact of retail media networks and the importance of maintaining empathy in marketing, particularly during sensitive moments like a pet's passing.