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JP Dube

James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Director of the Kilts Center for Marketing and member of the National Bureau of Economic Research.

Best podcasts with JP Dube

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Feb 4, 2025 • 39min

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

John Lynch, a Distinguished Professor at the University of Colorado, and JP Dube, a Professor at the University of Chicago, explore the nuanced impacts of privacy regulations on consumer marketing. They discuss critical compromises in data restrictions, misconceptions about personalized advertising, and the striking difference between consumers' stated versus revealed privacy preferences. The duo also highlights the potential benefits of personalized ads and emphasizes the lessons the GDPR offers for U.S. policymakers, showcasing the intricate balance between privacy and market innovation.