JP Dube

John Lynch, a Distinguished Professor at the University of Colorado, and JP Dube, a Professor at the University of Chicago, explore the nuanced impacts of privacy regulations on consumer marketing. They discuss critical compromises in data restrictions, misconceptions about personalized advertising, and the striking difference between consumers' stated versus revealed privacy preferences. The duo also highlights the potential benefits of personalized ads and emphasizes the lessons the GDPR offers for U.S. policymakers, showcasing the intricate balance between privacy and market innovation.

JP Dube and Günter Hitsch are professors at the University of Chicago Booth School of Business, while Peter Rossi teaches at UCLA Anderson. They delve into their surprising research on switching costs, which defies conventional wisdom by suggesting these costs might actually lower prices in competitive markets. The trio shares insights on their collaborative journey, overcoming research challenges, and the significance of mentorship in academia. Their unique approach and findings challenge long-held beliefs in marketing and economic theory.