Joyce Kim

Joyce Kim, Chief Product Officer at Rare Beauty, shares her journey collaborating with Selena Gomez to launch their latest fragrance, Rare Eau de Parfum. The discussion reveals the intricate process of product development, emphasizing inclusivity and genuine emotional connections to beauty. Joyce highlights the importance of consumer feedback and accessibility, even in packaging design. She also shares amusing behind-the-scenes stories that capture the excitement and challenges of launching a new scent. It's a deep dive into how authenticity resonates in the beauty world.