Joy Robins

Joy Robins, Chief Advertising Officer at The New York Times, shares insights on blending subscriptions and advertising effectively. She reveals how a subscriber-first approach enhances engagement, trust, and valuable data for advertisers. Joy discusses the expansion into lifestyle products like Cooking and The Athletic to attract diverse marketers. Video is highlighted as a pivotal focus area, while innovative print strategies continue to thrive. She also touches on the role of generative AI in enhancing targeting and sales productivity, showcasing a modern media landscape.