Joy Nazzari

Joy Nazzari, founder of DNCO, shares insights from her journey in place-branding over the last two decades. She talks about the rebellious leap from stable jobs to starting a studio, emphasizing the importance of saying no to low-quality work. Joy delves into post-pandemic realities, advocating for in-person collaboration despite challenges to productivity. She reflects on being a tall, older woman in a female-led role within a male-dominated industry and discusses the drive for belonging and security shaped by her past.