Jouk Pleiter

Jouk Pleiter, CEO & Founder of Backbase, shares insights from his journey of bootstrapping the fintech company to a remarkable €2.5 billion valuation. He discusses the challenges of building a tech firm focused on banking and the pivot from diverse industries to customer-centered financial services. Placing emphasis on leadership and company culture, Jouk reveals the significance of authentic communication in fostering collaboration. He also highlights the power of innovative technology in modernizing banking while navigating market dynamics.

Nuno Sebastião, Co-founder and CEO of Feedzai, and Jouk Pleiter, Founder and CEO of Backbase, dive deep into the future of banking and fraud prevention. They discuss the alarming rise of deepfakes and synthetic identities enabled by AI. Nuno emphasizes the need for financial institutions to disrupt themselves before being disrupted. The duo explores the convergence of cybersecurity and risk management, highlighting innovative approaches like mass personalization and trusted digital identity tokens. Insightful strategies for mitigating fake onboarding and enhancing customer-centric risk management also take center stage.