Jouk Pleiter, CEO & Founder of Backbase, shares insights from his journey of bootstrapping the fintech company to a remarkable €2.5 billion valuation. He discusses the challenges of building a tech firm focused on banking and the pivot from diverse industries to customer-centered financial services. Placing emphasis on leadership and company culture, Jouk reveals the significance of authentic communication in fostering collaboration. He also highlights the power of innovative technology in modernizing banking while navigating market dynamics.