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Josip Begic
CEO and co-founder of Lebesgue, an analytics platform that uses AI (Henry/Henri) to analyze ecommerce and ad data to surface conversion and growth insights for DTC brands.
Best podcasts with Josip Begic
Ranked by the Snipd community
Dec 17, 2025
• 34min
Bonus: How an AI CMO Can Jump Your Revenue 25%
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In a fascinating discussion, Josip Begic, CEO and co-founder of Lebesgue, dives into the world of AI-driven ecommerce insights. He reveals how his AI, Henry, identified a 25% revenue drop due to a small discount tweak. Josip also explores the impact of AI visibility on SEO, the pitfalls of over-segmentation in email marketing, and the essential role of basic marketing fundamentals over advanced tactics. He emphasizes the importance of analyzing competitor data to uncover growth opportunities and predicts that AI visibility will become crucial for future revenue.
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