Joshua Scacco

Join Joshua Scacco, a communications professor and TikTok strategist, as he dives into the world of political short-form videos. He explains how interactivity is key to engaging content and analyzes the success of New York's mayor-elect, Zohran Mamdani, highlighting his creative affordability messaging. Scacco also emphasizes the importance of authenticity and relatable soundbites. Discover why traditional TV ads often falter on TikTok and how generational communication skills can set candidates apart in the digital realm.