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Joshua Scacco
Communications professor and director of the Center for Sustainable Democracy at the University of South Florida; provides expert analysis on political short-form video and TikTok strategies.
Best podcasts with Joshua Scacco
Ranked by the Snipd community
Nov 18, 2025
• 13min
For politicians, what makes a successful TikTok?
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Join Joshua Scacco, a communications professor and TikTok strategist, as he dives into the world of political short-form videos. He explains how interactivity is key to engaging content and analyzes the success of New York's mayor-elect, Zohran Mamdani, highlighting his creative affordability messaging. Scacco also emphasizes the importance of authenticity and relatable soundbites. Discover why traditional TV ads often falter on TikTok and how generational communication skills can set candidates apart in the digital realm.
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