Joshua B. Lee

Joshua B. Lee, CEO and Founder of StandOut Authority, shares his expertise in personal branding and LinkedIn marketing. He discusses how to leverage AI for effective communication and outline strategies to enhance your LinkedIn profile. The conversation emphasizes the importance of authenticity, the integration of AI in optimizing content, and the shift towards educational material. Joshua offers insights on building authority through genuine engagement and highlights tools like Merlin to aid in organic marketing without relying on ads.