Josh Willis

Josh Willis, co-founder and creative director of LA's Second/Layer, dives into the art of menswear design and culture. He shares his journey from humble beginnings to crafting high-quality knits and leathers. Willis highlights the importance of product transparency and customer service, while contrasting the purchasing habits of American and Japanese consumers. He reflects on creative collaboration within his team and offers candid insights on the challenges of brand growth. Plus, he dishes out style advice for 2026—dress with intention and invest in well-made essentials!