Josh Weltman

Josh Weltman, co-producer of Mad Men and a seasoned advertising veteran, shares his insights on the art of persuasion in marketing. He highlights the emotional needs of consumers and how effective messaging can bridge the gap between brand identity and sales. Weltman draws fascinating parallels between dating and marketing, underlining the importance of relationship-building in client acquisition. He emphasizes the power of passion in leadership and reflects on the portrayal of the advertising world in Mad Men, providing a candid look at viewer engagement.