Josh Tay

In this engaging discussion, Josh Tay, Director of Retention at Common Thread Collective, shares his expertise on the crucial link between customer acquisition and retention. He reveals why most brands falter by treating these as separate strategies. Josh emphasizes that front-loading lifetime value and aligning teams from day one can significantly boost profitability. He highlights innovative retention tactics beyond just email, the importance of lifecycle data, and real-world examples that illustrate the power of integrated campaigns.