Josh Swade

Josh Swade, director of the 30 for 30 documentary “Empire Skate,” dives into the gritty skateboarding culture of 1990s New York City. He reveals how this underground scene laid the foundation for the iconic brand Supreme. Swade discusses the transformation of local skate shops into fashion phenomena, highlighting innovative marketing and the rise of a resale market. Personal anecdotes about the vibrant community, shared experiences, and the impact of the film 'Kids' showcase the resilience and creativity of young skaters navigating urban challenges.