Josh Shapiro

Josh Shapiro, founder of Baseball Lifestyle, shares his journey from a high school Instagram account to running a projected $150 million apparel brand. He discusses the importance of building a passionate community and the relentless consistency in content creation. Together with his partner, they reveal their bootstrapped financing strategies and the challenges of hyper-growth. The duo explains how high-frequency product drops and a move into wholesale helped them scale, all while maintaining a focus on employee culture and retention.