Rahul Patel, Principal Analyst, and Daniel Monaghan, Senior Research Manager at Ampere Analysis, along with Josh Rustig, Senior Analyst, dive into YouTube’s rising influence on the television landscape. They discuss the fascinating shift of viewers embracing long-form content on YouTube, challenging traditional broadcasters. Insightful consumer survey data reveals how diverse age groups are drawn to the platform. Plus, they explore lucrative partnerships with broadcasters and YouTube's evolving monetization strategies, reshaping media consumption for the future.
