Vic Drabicky, founder and CEO of January Digital, and Josh Krepon, President at Steve Madden, dive into the world of performance marketing in retail. They explore the critical balance between algorithm-based and authentic storytelling in branding. The conversation highlights the challenges of content management and the escalating importance of video marketing, particularly with platforms like TikTok. They also discuss how genuine influencer collaborations can foster real connections with consumers, and the growing role of MarTech in loyalty and data management.