Josh James, guitarist of Stick To Your Guns, dives into the making of their upcoming album, Keep Planting Flowers, discussing how it emerged organically without much planning. He shares insights on the challenges of music branding today and the power of silence in an over-stimulated media landscape. The conversation also touches on the importance of lyrical authenticity, the evolution of their sound, and humorous takes on modern celebrity lifestyles. Expect a blend of serious reflection and light-hearted banter, highlighting the band's creative resilience!