Josh Ho

Josh Ho, Founder and CEO of Referral Rock, shares his journey from solo developer to leading a profitable SaaS company serving SMBs. He discusses the importance of charging early and adapting pricing models to fit customer needs. Josh highlights the power of high-touch onboarding and founder-led demos as growth strategies. He also addresses the challenge of product complexity and emphasizes a focus on simplicity and core functions. Most intriguingly, he reframes revenue plateaus as puzzles to solve, encouraging a mindset of continual improvement and enjoyment in business.