Josh Hadley, founder of Hadley Designs, a booming stationery brand, shares his journey from niche market to multi-million dollar success. He dives into how TikTok Shop ignited his growth, turning viral moments into strategic wins. Hadley discusses the art of blending influencer marketing with customer engagement, the complexities of managing a retail brand on platforms like Amazon and Shopify, and balancing business with personal life. Tune in for insights on mastering sales funnels and the surprising advantages of generative AI in e-commerce.