In this engaging discussion, Josh Coleman, a Helium 10 Elite member, shares his entrepreneurial journey of launching a brand on TikTok using a mix of design and data-driven strategies. He highlights the importance of understanding audience needs and effective marketing on new platforms. The conversation dives into the challenges of transitioning from Amazon to TikTok Shop, emphasizing the role of influencer marketing and inventory management. Josh also emphasizes community support and the value of experiential learning in building a successful brand.