Josh Cliffords

In this discussion, Josh Cliffords, founder of FreeWater, shares his vision of creating ad-backed, free consumable products. He talks about his nonprofit origins and his ambitious goal of launching the world’s first free supermarket. Josh explains how FreeWater uses packaging as ad space, tying in charitable giving with profits. They also dive into the challenges of advertiser ROI and the impact of his viral TikTok success on brand awareness. Can he prove the model works and transform consumer shopping? Tune in to find out!